TUMI + SPECK
The Project
Lead the partnership between TUMI and Speck to produce a range of premium phone cases that blended seamlessly with their design language.
The Process
In order to create you first have to understand. So, I developed a deep understanding of the entire TUMI luggage line, their brand advocate and the work-travel lifestyle.
The Innovation
The creation of these cases meant the journey into an entirely new realm of CMF design for both TUMI and Speck. Throughout the process, we were able to introduce the highest quality leather fabric wrapping process, seamlessly mirror the 19 degree luggage design, as well as create a minimalist raised bezel for extra screen protection that doesn’t detract from the design.