tumi cover.jpg

TUMI

TUMI + SPECK

131904-1807_Tumi19Degree-iPhone11-D_SilverBlack-DB.jpg

The Project

Lead the partnership between TUMI and Speck to produce a range of premium phone cases that blended seamlessly with their design language.

 
dsrgerg.JPG
 

The Process

In order to create you first have to understand. So, I developed a deep understanding of the entire TUMI luggage line, their brand advocate and the work-travel lifestyle.

tumi sketches.jpg03.jpg
 
131904-8712_Tumi19Degree-iPhone11-D_MatteblackBlack-SF.png
131904-8934_Tumi19Degree-iPhone11-D_BlushpinkBlack-SF.png
131904-8937_Tumi19Degree-iPhone11-D_BrightlimeBlack-SF.png

The Innovation

The creation of these cases meant the journey into an entirely new realm of CMF design for both TUMI and Speck. Throughout the process, we were able to introduce the highest quality leather fabric wrapping process, seamlessly mirror the 19 degree luggage design, as well as create a minimalist raised bezel for extra screen protection that doesn’t detract from the design.

131895-8708_TumiLeatherWrap-iPhone11Pro-D_BlackleatherRosegold-DB.png
131891-8706_TumiBallisticWrap-iPhone11Pro-D_BlackballisticSilver-SF.png
TUMIFOLIOSLANTSLOTstand.png
131891-8709_TumiBallisticWrap-iPhone11Pro-D_GrayballisticSilver-SF.png
TUMIFOLIOSLANTSLOT.png